Mercedes Benz “Dawn”

As part of an internet and TV campaign we created 3 videos in a documentary style describing a Mercedes Benz customer who was in a horrible accident and lived because of the safety features on her Mercedes.  We produced a feature length video to be placed on the web as well as a 30sec and 60sec broadcast spot to be aired at the same time.  This was a hugely successful campaign that is still being used every 6 months over 5 years after the initial start.